HB says Goodbye to Serious - Insight Marketing : Insight Marketing

HB says
Goodbye to Serious

Say hello to the campaign

The Brand Team at HB were working very hard with their International Advertising Agency to develop a brand campaign that would resonate with the target market and so “Goodbye Serious” was born. We joined the team with a mandate of localising and landing the brand campaign in-store and on-street in Ireland. We honed in on release moments like exams ending & bank holidays and rolled out 4 months of activity including prize draws, free gifts with purchase, brand activators and nationwide radio promotions linked to store. A Summer of fun was had!