Grab A Birds Eye Bear - Insight Marketing : Insight Marketing

Grab A
Birds Eye Bear

Grab a look

Our job was to support Birds Eye’s Grab A Bear on-pack promo so we created a strategy to handball consumers from the door of stores directly to the fixture. We grabbed shoppers attention at the store entrance with a Grab a Bear Arcade Machine, our Bear Costume was at the top of the aisle & escorted shoppers to the final Brand Activator who placed a money off coupon and the Birds Eye pack into their hand. Supported by a full promotional microsite, online game, digital advertising and in-store radio broadcasts, we recorded up to 400% sales uplifts in the stores we activated. How does that grab you?