Dr Oetker Do it with diamonds - Insight Marketing : Insight Marketing

Dr Oetker
Do it with diamonds

See the sparkle here

We celebrated Dr. Oetker’s 10th anniversary in Ireland with a €10,000 in Diamonds giveaway! Shoppers and readers all entered through our facebook app, telling us how they would celebrate if they won and to complete their entry they were asked to redeem a personalised e-coupon. Strategy with a sparkle, just the way we like it.