Carling Bootbag Promotion - Insight Marketing : Insight Marketing

Carling Bootbag

Brilliantly Refreshing consumer profiled promotion

Our client wanted to drive sales of Carling in the Off trade, so we dissected the target market (words like football, mates, telly, 5-a side came up quite a bit!) Carling’s sports mad, male customers don’t want complicated, they want tangible, they want it now – instant gratification was the order of the day! With every purchase consumers received something relevant to them, a Carling branded bootbag. After the promotion “kicked off” the Bootbag and a “striking” POS display were highly effective in driving sales.