Blue Moon Mural - Insight Marketing : Insight Marketing

Blue Moon

Artfully Crafted Permanent Visibility

How do you make the same old Point of Sale engaging, eye-catching, fun, and even permanent? We drew up a plan to recreate the Blue Moon creative to be hand painted in the venues as Murals; it became an artfully crafted permanent visibility. The creative brand communication was not only visually amazing to look at, it also translated into an average sales increase of 71%. Consumers were immersed in the brand as they consumed it. Molson Coors wanted greater brand visibility in key Blue Moon outlets, we delivered this, in a timelessly striking way