Looking at a brand with Bewley’s heritage in Ireland we drew on all our resources to ensure that all consumer touch points, from menus, cues, livery and activations maintain the brands essence and identity. We splashed paint around and climbed a lot of ladders in branding cafes. Drove around the country rebranding take away coffee units. Working with Ireland’s biggest coffee brand means a lot of driving. Still there’s always a fresh brew waiting when we finish.