Ben & Jerry's Greek Style - Insight Marketing : Insight Marketing

Ben & Jerry's
Greek Style

Get Them To The Greek

How did we introduce a new Greek Style Frozen Yoghurt for Ben & Jerry’s? Go Greek of course! So we sent our team of Brand Gladiators out every day for over a month in their toga’s and on their rickshaw chariot’s to deliver some epic scooping. Through a combination of in-store partnerships with Jack & Jones clothes shops, concerts, cinemas, impulse stores and office drops we delivered free scoops to the nation, without paying expensive Shopping Centre & Council fees. Really greekin good