7up free/kodaline unplugged - Insight Marketing : Insight Marketing

7up free/kodaline

See How We Set The Stage

7UP Free wanted to own the stores running up to St Patrick’s Day, so we created 7UP Free Unplugged. We held an acoustic set with Kodaline, at a secret venue and the only way to get tickets was from 7UP Free. Launched with our brilliant interactive display stages in Tesco, and rolled out a fully integrated multi-channel campaign, we closed the curtain with a private performance by Kodaline.