Craft Beer is all about taste and a brand. Both of which Franciscan Well Craft Beer have in pints. The on trade environment is so competitive we needed to think different and create an edge that would highlight the Franciscan Well’s brands including Friar Weisse and Rebel Red. Our trained brand ambassadors were as relaxed talking hops, barley and brewing techniques as the rest of us are describing the weather. As the consumer heard the Franciscan Well story, their tasting experience was enhanced through pairing the Cork brewed craft beer with the Cork produced artisan Carrigaline Cheese. A truly unforgettable experience was created; both in taste and increased sales.