Design is a collaborative process. We brainstorm. We think aloud. We say, “What if” a lot. We use flip charts. We Talk, Lunch. Sometimes we even sleep on it (a little). Brainstorm some more. Delete a bit. Talk more. In the end, we come up with a spark for our clients.
We love to see the reaction those smart ideas get. We go away and burn some midnight oil to create something special. We get so proud when we see those idea up in print. We feel Brands should never stand still. Nor should their agencies.