A Shopper Marketing solution was needed for Chicago Town. Land “Real Takeaway Taste” with shoppers in-store. Now, we all know the problem with the frozen aisle – it’s cold so people avoid it. So we created some intrigue that could be seen from the top of the aisle which pulled the consumer to the fixture and prompt them to purchase. How do you deliver on Takeaway Taste in-store? How about a Takeaway Delivery Bike? Hmm hungry now.